Various smaller projects for Bench that I've accumulated through years of working for the brand. This includes a wide array of posters, small packaging design and brand identities
ALCOGEL CLEAN AIR
The goal was to create an air freshener that not only removes unwanted odors and but also disinfects and improves the quality of air. We wanted to create something younger and more visually appealing than what's available in the market. Unfortunately, due to the sudden virus outbreak, the direction had to change to a more practical and straightforward look for easier processing of product development and ease in use and introduction of the product.
An extension of the newly launched barbershop line, matching products were developed to take advantage of a new market trend- pomades. Sleek and simple, yet buildable was crucial as part of the design
ORGANICS ALL NATURAL
multifunctional and all-natural, new products featuring a highly demanded variant, lavender, was created to cater to a more upscale market looking for cheaper, locally made alternative of favorite must-haves. The design focuses on the main ingredient and use of the year's trending color, instead of the usual greens and browns, gives a soft fresh touch to something naturally organic
As a retail business model with multiple categories and thousands of SKUs, in-store visual merchandising is crucial in standing out. New releases and promos require bold materials along with highlights to communicate launch, claims and special selling points.