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Easymed is a new multifaceted style of pharmacy that incorporates e-commerce, b2b and direct to consumer purchases
THE BRIEF
to convey a message of simplicity, relatability, reliability and speed that can easily be translated from fun to professional
BRAND
IDENTITY
round corners for a friendly appeal, speed marks to signify fastness and efficiency and a monochromatic blue palette for dependability and simplicity with a contrast of orange
WEBSITE WITS
Paired with witty copywriting, fun vectors adorn the website design for consumers to make the experience enjoyable and give a sense of approachability to what can seem to be a complicated process
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