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EASY MED 

brand identity 

Easymed is a new multifaceted style of pharmacy that incorporates e-commerce, b2b and direct to consumer purchases 

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THE BRIEF

to convey a message of simplicity, relatability, reliability and speed that can easily be translated from fun to professional

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BRAND
IDENTITY

round corners for a friendly appeal, speed marks to signify fastness and efficiency and a monochromatic blue palette for dependability and simplicity with a contrast of orange

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WEBSITE WITS

Paired with witty copywriting, fun vectors adorn the website design for consumers to make the experience enjoyable and give a sense of approachability to what can seem to be a complicated process 

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