Spray8, an all-in 1, all-natural and the first of its kind, is an innovative wound care spray for home, commercial and medical use, made in Malaysia and imported locally by Medport Inc.
THE BRIEF
As a new product imported by a fairly smaller distributor, the brief was to create and roll out a marketing plan that works around several limitations: FDA approval of claims with a cosmetic registration, communicating a brand new product format and stregnthening a brand identity that is outdated but cannot be changed as a distributor.
As distribution goes commercial, a smaller size is created for the market. a brand new product description and tagline along with an updated packaging is created. All copywriting is new and adapted to suit the local commercial market.
PACKAGING
MARKETING
As a brand new product boasting with numerous claims, organising information for multiple audiences, commercial and medical, with limitations of FDA approvals such as restrictions on the use of healing as a claim, is a handful. A new communication plan was created for the client to still communicate the same message.
LAZADA
With limitations in distribution, E-commerce has been a major channel for the business. The job included the set-up and promotion of digital channels to ensure proper communication and continuous sales
