The brief was to showcase a brand new polished look for the brand alongside its newest collection for the season. The event had to be in line with the Brand's global guidelines which are sleek and straight-forward.
BENCH: PURVEYR POST
The Brief was to 1) target a niche in the market and associate Bench with the streetwear community as it continuously grows as a sub-group in fashion 2) utilize a dead space at the top floor of the Bench Flagship Store. The job entailed touching base and coordinating with Purveyr and coordinating with operations internally
The Pop-up included highlighting several local streetwear brands, a Panel talk featuring founders of some of these brands, and a film viewing of a local documentary on street culture.
Live music by Transit records sets the mood for daily socials with free-flowing drinks from Heiniken and beautiful furniture from Lamana.