Pagsibol is a campaign for ethical and sustainable footwear brand, Munimuni Studio about using your mindset as your portal to growth and self-discovery. It's an invitation to explore the tranquil garden of your minds through creativity.
Munimuni Studio wanted to go beyond selling just shoes to being a channel to start conversations with its audience. This online campaign includes a product launch, 4 collaborator features, a giveaway, an auction and a video launch
We've collaborated with 4 influencers to share their own pagsibol experience and shed light on the topic, both to their audience and to Munimuni's. Each collaborator was required to discuss thinking cues we've prepared and share a day in their life, the best way they know how. these stories were shared through social media and through the Blog
to launch the campaign and share the same experience, we gave away a care package similar to what the collaborators shared. The giveaway started the conversation as followers shared their answers to our thinking cues.
as an experiment and a response to demand, we've auctioned off HAPA-ZOME scarves to the public. This required a new system and thorough copywriting to explain a new concept to the market
to close the campaign, we've shared our own pagsibol- a process of how each hapazome piece is created. This also launches the brand's youtube channel.