a lifestyle brand born out of quarantine, Hola Luna offers minimalist lounge wear to enjoy days at home from sunrise
to moonrise
THE BRIEF
to create an identity that celebrates daily life on earth - a balance of the sun's warm energy and moon's calming soul
BRAND
IDENTITY
I created a logo bearing both the sun and the moon as it coexists in the same skies. Brand colors are inspired by a Morrocan sunset with hues of sand, warm skies, rock formations and trees
HAND DRAWN ELEMENTS
Textures, shapes and backgrounds to add grit to content. Canva-ready elements such as sun, moon, stars, archs, rays and clouds provides the client flexibility and ease in creating new content for their brand.
PRINTED MATTER
paper wrappers and brand cards that come with each order are adorned by these elements and bring warmth.
