As the biggest and newest store in the country, Charles & Keith celebrated a milestone with friends from the press and a few personalities through a shopping party and collection launch
The brief was to showcase a brand new polished look for the brand alongside its newest collection for the season. The event had to be in line with the brand's global guidelines which are sleek and straight-forward.
The job required highlighting the Spring 2015 collection through proper product allocation, visual merchandising and press gifting.
THE SET UP
The set-up included special lighting, custom-made DJ deck, a grass photo wall, tables and lights as well as a custom larger than life logo. This required sourcing and coordination with suppliers and securing permits and approvals
Friends from the press, celebrities and influencers were treated with a shopping spree, food and drinks, a live fashion illustration by Valerie Chua and live music by the Zombettes. this required sourcing, coordination, PR and on-the-day direction.