Untitled_Artwork.jpg

BEAUTY SOCIAL CLUB 

Project Management, Creative direction 

BEAUTY SOCIAL CLUB

 

a gathering of the company's beauty brands and partners, Beauty Social Club is a Beauty Fair that celebrates the girl gang movement and its youthful take on today's beauty standards

PUY_5609_edited.jpg

THE BRIEF


The brief was to create a pop-up fair for beauty brands and create a new channel to market products and translate directly to sales. The Event is composed of both a media event and an open-to-public selling event. The work involved spearheading the conceptualization, planning, coordination, and execution of this project

Screen Shot 2021-05-12 at 2.19.24 PM.png

CREATIVE
DIRECTION

The look was inspired by one of the biggest trends of the year - the Girl gang movement. Girl power paired with a little bit of retro translated into patches, pins and stickers dominated the look of this concept. It was  on trend and relatable to the masses creating a fun energetic vibe.

Screen Shot 2021-06-09 at 11.30.49 AM.pn

SET UP

The set-up design was an open concept maximising every inch of the space and highlighting different activities during the event. Each corner aimed to imbibe the vibe of the project, social-media friendly and exciting. The work involved planning, design and coordination.

PUY_5765.JPG
DSC_7353.JPG
PUY_5444.JPG
DSC_7337.JPG

ACTIVATIONS

To translate the excitement to the audience,  numerous activities were prepared to highlight different products and create a sense of novelty to encourage more people to drop by, making each activity interactive and experiential.