BEAUTY SOCIAL CLUB
a gathering of the company's beauty brands and partners, Beauty Social Club is a Beauty Fair that celebrates the girl gang movement and its youthful take on today's beauty standards
THE BRIEF
The brief was to create a pop-up fair for beauty brands and create a new channel to market products and translate directly to sales. The Event is composed of both a media event and an open-to-public selling event. The work involved spearheading the conceptualization, planning, coordination, and execution of this project
CREATIVE
DIRECTION
The look was inspired by one of the biggest trends of the year - the Girl gang movement. Girl power paired with a little bit of retro translated into patches, pins and stickers dominated the look of this concept. It was on trend and relatable to the masses creating a fun energetic vibe.
SET UP
The set-up design was an open concept maximising every inch of the space and highlighting different activities during the event. Each corner aimed to imbibe the vibe of the project, social-media friendly and exciting. The work involved planning, design and coordination.
ACTIVATIONS
To translate the excitement to the audience, numerous activities were prepared to highlight different products and create a sense of novelty to encourage more people to drop by, making each activity interactive and experiential.
