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20 LIGHT YEARS 

Project Management 

20 LIGHT YEARS

 

In celebration of their 20 years in the industry, San Miguel Light  partnered with Purveyr, a lifestyle and culture media company, to reach a niche segment of the market through art and conversations that matter

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THE BRIEF

As a small independent media company run by a small team, the brief was to spearhead this special open project that includes conceptualization, coordination with artists, sourcing of products, and mounting of events

20 ARTISTS, 20 DESIGNS

To visually represent the issues highlighted, we worked with 20 artists to come up with 1 design each. Each artist is assigned a product and an issue to illustrate. This required shortlisting, contacting, coordinating and updating each artist as well as arranging contracts, payments and design approvals.

2400 UNITS, 5 CATEGORIES, 3 SUPPLIERS

Each design is realized and categorized into one of the 5 major products -- 
t-shirts, bandanas, mugs, and coasters. Work included identifying these products, sourcing suppliers, development, sampling, planning, payment coordination, inventory management, and gifting of products as part of marketing

5 EVENTS, 4 CITIES

To promote the campaign and the products, a series of talks discussing the 4 issues in 4 different cities were mounted. these events required planning, set-up design, sourcing, coordination with suppliers and guests, marketing as well as arrangement of accommodations and transportation for a team of 8.

for more information on this project:

https://purveyr.com/20lightyears