20 LIGHT YEARS
In celebration of their 20 years in the industry, San Miguel Light partnered with Purveyr, a lifestyle and culture media company, to reach a niche segment of the market through art and conversations that matter
THE BRIEF
As a small independent media company run by a small team, the brief was to spearhead this special open project that includes conceptualization, coordination with artists, sourcing of products, and mounting of events
20 ARTISTS, 20 DESIGNS
To visually represent the issues highlighted, we worked with 20 artists to come up with 1 design each. Each artist is assigned a product and an issue to illustrate. This required shortlisting, contacting, coordinating and updating each artist as well as arranging contracts, payments and design approvals.
2400 UNITS, 5 CATEGORIES, 3 SUPPLIERS
Each design is realized and categorized into one of the 5 major products --
t-shirts, bandanas, mugs, and coasters. Work included identifying these products, sourcing suppliers, development, sampling, planning, payment coordination, inventory management, and gifting of products as part of marketing
5 EVENTS, 4 CITIES
To promote the campaign and the products, a series of talks discussing the 4 issues in 4 different cities were mounted. these events required planning, set-up design, sourcing, coordination with suppliers and guests, marketing as well as arrangement of accommodations and transportation for a team of 8.